The Comité Empresarial Ecuatoriano launches a campaign to promote business and employment

The Comité Empresarial Ecuatoriano has launched a communication campaign to raise awareness of the value of work and to demonstrate the important role played by employers in creating opportunities, using the slogan Más Empresa, Más Empleo (More companies, more work) and the hashtag #MiTrabajoVale (my work matters). The objectives of this campaign are to highlight the important role of business in the entire production chain, to emphasise the expectations of the business community for the next government and to combat the stigmatization of the private sector through negative messages published in recent years. The campaign is being promoted nationally in Ecuador on the radio, in print media and on social media, among others, and will run from March to May 2017. To read the press release (in Spanish only) please click here.

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